Regenerative Brands

Field notes on regenerative consumer brands building soil-positive supply chains and rebuilding rural economies. Insights from Fullerfield Capital.

Shoppers at a farmers market stand selling locally grown mushrooms

Why Regenerative Food Brands Can't Get Traditional Financing (And What They Need Instead)

You've built a regenerative food brand that consumers love. Your products are on shelves at Whole Foods, independent retailers, and regional chains. Sales are growing 30 to 50% annually. You're profitable on paper. But you can't afford to fulfill your next purchase order. This is the paradox facing hundreds of sustainable CPG brands across the Northeast: growing so fast they're going broke. The culprit is a mismatch between how food brands operate and how traditional financin

Charles Wade

Oct 29, 20258 min read